Social media or otherwise, nurturing a lasting relationship with customers is crucial to any business on the long run. With the advent of social media platforms, grievances that are shared tend to be amplified and leave an impugning image around the brand. So, keeping a customer happy is as important as the business by itself. Let’s take a look at some ways to make customers on social media happy.
You don’t have to go out of your way to please every customer on social media, but displaying a level of professionalism and genuinely helping them earns you their trust. And since people often tend to associate a brand to the quality of service they receive, they are sure to share their experience with at least another couple of people.
Respect them and earn theirs
There could be cases where the customer is wrong or is upset over something nontrivial. Don’t come down hard and respect them at all times or even better, use the opportunity to shed more light on the issue. By doing so, you also get to gather valuable data that could help avoid similar issues in the future.
Be all ears
Listen to your customers at all times, everything from feature requests to product improvements – they are invaluable to your business. Conduct social media surveys and let your customers know you are listening to them. This helps build a level of trust and your customers are bound approach you in the future when an issue arises.
Reward your social media user base liberally. Presenting special discounts and offers is a sure shot way to engage your customers. Some of the most popular brands on social media have adopted this strategy to keep their customers happy and engaged.
Keep them informed
Notify your followers of events or changes in your company. This lets customers relate and feel that they are a part of the brand, thus laying the foundations for a loyal user base. By letting the customer know what to expect in the future, you get to avoid irate customers taken aback by surprise.
Though it isn’t a herculean task, keeping customers on social media happy is essential in terms of both, client servicing and branding. By adopting these simple strategies, you can take your brand a long way into the future. To know more about the developments in social media, visit our blog.